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عمومی::
مدل یکپارچه پذیرش و استفاده از فناوری
This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context.
Keywords: Unified theory of acceptance and use of technology (UTAUT), UTAUT2, habit, hedonic motivation, price value, mobile Internet, consumer, technology adoption
A review and syn- thesis of eight theories/models of technology use resulted in the unified theory of acceptance and use of technology (UTAUT; Venkatesh et al. 2003).
In this section, we present an overview of the unified theory of acceptance and use of technology (UTAUT) and explain the basic modifications we make to fit UTAUT to the con-
Unified Theory of Acceptance and Use of Technology (UTAUT)
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